Adjust application according to your hair's needs and the product's current instructions.
Home MaintenanceCare Cream
FreeStyle Flexy Shaper CareSilky Shine Styling Hair Cream
Helps with natural styling, providing softness and silky shine without stiffening hair.
Volume
A large size for your home styling routine.
Care settingHome Maintenance
Suitable hair types
View the care routineWavyCurlyDull
Silky shine
Softness
Styling support
FreeStyle Flexy Shaper Care is a leave-in hair cream combining softness and silky shine with support for natural styling. It helps define the appearance of curls in wavy and curly hair, aiming to style without stiffness or a sticky feel. Unlike the Inova leave-in care cream, it focuses on styling and the appearance of curls. Alongside the 500 ml home care option, the 150 ml travel-size pack helps you take your routine with you when travelling.
N / Suitability
Matches your hair's needs.
Wavy, Curly, Dull focuses on hair needs. Can easily be added to a regular home care routine; supports continuity of salon care.
Adjust application according to your hair's needs and the product's current instructions.
Adjust application according to your hair's needs and the product's current instructions.
N / RoutinePlace in your routine
Place in your routine
at a glance.
The right order and application area for each product help care progress consistently, without unnecessary steps.
Wash and leave damp
Apply your cleanser according to its own directions and rinse. Use FreeStyle cream on damp hair.
Distribute cream through hair
Work a sufficient amount into your hair. Apply by gently scrunching in your palms from the ends upwards.
This product's stepStyle with your natural texture
Style waves or curls as desired; the cream stays in the hair and is not rinsed out.
N / DirectionsCorrect application,
Correct application,
more balanced results.
Apply a sufficient amount of cream to washed hair left damp. Gently scrunch your hair in your palms from the ends towards your head, massaging and working the cream in thoroughly. Style as desired. No rinsing is required; the label does not specify a pump count or leave-on time.
Formula focus
The approach behind the care.
The FreeStyle Flexy Shaper Care approach complements leave-in care for softness and shine with support for natural styling. It works with your hair's natural texture; it is not a permanent curling or straightening treatment.
Glycerin
A care ingredient supporting a feeling of moisture and softness.
Sunflower Oil
Contributes to a cared-for texture and a feeling of shine.
Dimethicone
Complements a smooth, silky feel on the hair surface.
Ingredients / INCI
Water, Cetearyl Alcohol, Cetrimonium Chloride, Glycerine, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerine, Phenoxyethanol, Parfume, Cyclopentasiloxane, Glyceryl Stearate (and) Ceteareth-20 (and) Ceteareth-12 (and) Cetyl Palmite, Helanthus Annus Seed Oil, Citric Acid, CI 19140, CI 16035.
Warnings
Protect from heat, light and moisture. In case of contact with eyes, rinse with plenty of water. Keep out of reach of children. For external use only.
Product FAQs
Does it need rinsing?
No. It is left in the hair after application to washed, damp hair.
How can I style my curls?
The label describes application with gentle massage, scrunching hair in your palms from the ends towards your head. This step supports the appearance of natural waves and curls.
Is it a styling fixative that stiffens hair?
The label describes styling support that provides softness and shine without stiffness or a sticky feel. It does not specify a numerical hold level.
How does it differ from Inova leave-in care cream?
FreeStyle focuses on styling, silky shine and the appearance of natural curls. Inova complements daily care for lengths and ends. Using both is not required; choose according to your hair's needs.
What is the difference between 150 ml and 500 ml?
The supplied labels have the same directions and ingredient list; the difference is pack volume. The 150 ml option is a compact travel size, while 500 ml is the larger size for your home routine.
Care options
Other care steps.
Information note
Ingredient information and directions are based on product packaging. When formulations are updated, the current information on the packaging applies.